The Founder

James Done.

Father. Former CEO. Footballer that almost was. Recovering addict. Founder of The James Affect.

In his own words

"James. Addict. London." That's how I introduced myself in the rooms of Narcotics and Alcoholics Anonymous when this all began.

I had a great childhood. Loving family. Almost made it as a Premier League footballer at Nottingham Forest. I built a 27-year career across music, finance, travel and law. I reached CEO. Board member. I also got fired, was made redundant twice, and built two start-ups.

I married my best friend at 28 and we had two extraordinary daughters. After 17 years we divorced — kindly. I lost the family home, I lost my anchor, and at 47 I lost myself to cocaine and alcohol. I was diagnosed with ADHD the same year. Suddenly a lot of things made sense.

In January 2025 I flew to Bali and checked into rehab. 28 days. I left clean on the 4th of February 2025, and I have stayed clean. But what shocked me was how little support existed for what came next.

So I built it. The James Affect is the program I wish I'd had — the team, the place, the structure, and a friend on the journey with you.

James' Values

Eight things I now live by, every day.

  • 01Learn to love yourself again
  • 02Make sacrifices, pragmatically
  • 03Put health, family and friendship first
  • 04Spend more time on your passions
  • 05Deprioritise materialistic gains
  • 06Walk away from unhealthy relationships
  • 07Build a daily toolkit of 30 things that work
  • 08Slow down. Learn to chill.

The Team

A team chosen with care.

Founder · Life Coach · Mentor

James Done

Lives the program with you. Brings 27 years of leadership and lived recovery experience.

Co-Founder · Support

Asta

Asta has supported James through his own recovery and is the heart of day-to-day care.

Yoga Teacher

Norma

James' own yoga teacher in rehab. Grounded, generous and deeply experienced.

Clinical Mental Health

Lead Psychiatrist

Licensed psychiatrist guiding diagnosis, prescription and long-term support.

Trauma & Addiction

Lead Therapist

Trauma-informed therapy and 12-step support, on your terms.

Daily Nutrition

Nutritionist & Chef

Designs and prepares every meal of your stay around what your body needs to heal.